Mac 
Drones 
It’s a leap year.
Buy iPhone 12 Pro Max with 5G that goes Pro. A14 Bionic rockets past every other smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
less bezel, more screen.
Kicks glass.
Ceramic Shield, tougher than any smartphone glass
Surgical-grade stainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance
Four finishing touches.
Pacific Blue, Gold, Silver, and Graphite
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
A14 Bionic
The only thing even close was our last chip.
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
LiDAR technology
Scans the surface of Mars. And now your living room.
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Pro camera system
A new day for Night mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.
12 Pro Max. Camerus maximus.
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
Portraits that
come out at night.
More detail. In the blink of AI.
Apple ProRAW. For an absurd amount of creative control.
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.
Dolby Vision recording
60 times more colors. Infinitely more spectacular.
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.
TrueDepth camera
It’s never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.
Super Retina XDR display
An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.
MagSafe accessories
Everything just clicks.
Instant attraction.
Each piece magnetically snaps together like magic.
Stack and go.
Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
iPhone 12 Pro Max Price and Specifications
- Trade-in: Trade-in values vary based on the condition, year, and configuration of your trade-in device, and may also vary between online and in-store trade-in. You must be at least 18 years old. belleStoreInc or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information).
- The displays have rounded corners. When measured as a rectangle, the screen is 5.85 inches (iPhone 11 Pro), 6.06 inches (iPhone 12 Pro), 6.46 inches (iPhone 11 Pro Max), or 6.68 inches (iPhone 12 Pro Max) diagonally. Actual viewable area is less.
- Claim based on iPhone 12 Pro Ceramic Shield front compared with previous-generation iPhone.
- iPhone 12 Pro and iPhone 12 Pro Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
- Data plan required. 5G and LTE are available in select markets and through select carriers. Speeds vary by site conditions and carrier. For details on 5G and LTE support, contact your carrier and see apple.com/iphone/cellular.
- Some features may not be available for all countries or all areas. View complete list.
Best