Mac 
Drones 
Smarter.
Brighter.
Mightier.
Apple’s most powerful chip in Apple Watch ever. A magical new way to use your Apple Watch without touching the screen. A display that’s twice as bright. And now you can choose a watch case and band combination that’s carbon neutral.
The all-new S9 SiP
A powerful
move forward.
Custom Apple silicon makes Apple Watch Series 9 more capable, intuitive, and faster. The new dual-core CPU has 5.6 billion transistors — 60 percent more than the S8 chip. A new four-core Neural Engine processes machine learning tasks up to two times faster. It enables a number of innovations, including a new gesture — double tap.
New gesture
Magic. At your
fingertips.
Gestures make Apple Watch even easier to use anytime, especially when your hands are full. Just double tap your index finger and thumb together to answer a call, open a notification, play and pause music, and more.
Play and pause music while carrying groceries.
Answer a call while paddleboarding.
Stop a timer while baking a pie.
Reply to a message while walking the dog.
Check your Smart Stack while holding your toddler.
2x brighter display
A brilliant breakthrough.
The advanced display system in Series 9 boosts the maximum brightness up to 2000 nits — double Series 8 — so it’s easier to read in full sun. It’s also better in low‑light situations, like a movie theater, because it dims to just 1 nit.
Siri-ously capable.
With Series 9, Siri requests processed on your device are faster and more secure. Plus, Siri dictation is up to 25 percent more accurate. And coming later this year, you can ask Siri about your health data, including things like how much you slept last night. Or use it to log information such as your weight or period.
HomePod control. Watch takes the stage.
A second-generation Ultra Wideband chip enables new integration with HomePod. When music is playing, Apple Watch Series 9 opens the Now Playing screen to let you control it. If nothing is playing, the Smart Stack will offer media suggestions to play on HomePod.
Your iPhone. Lost and precisely found.
Also enabled by the second-generation Ultra Wideband chip, Precision Finding can now direct you to your iPhone by showing you its approximate distance and direction. And when you get close, haptic feedback, an audible chirp, and a visual indicator help you zero in on it.
watchOS 10
Reimagined.
Remarkable.
The watchOS 10 update brings more to your screen than ever before. Virtually every app has been totally redesigned to give you more information at a glance. From any watch face, simply turn the Digital Crown to reveal the Smart Stack with widgets for relevant and timely information. And now with insights for mental and vision health, you can keep track of your body and mind — right from your wrist.
Apple’s first carbon neutral product is here.
Through ongoing innovations in materials, clean energy, and low-carbon shipping, Apple Watch is now available in case and band combinations that are carbon neutral.
Health
Powerful insights at a glance.
Apple Watch helps you better understand your mental and physical health. Health data is kept private and secure. And when you’re ready to share with a healthcare provider, friends, or family members, you’re in control.
Watches out for your heart.
With the ECG app, Apple Watch Series 9 is capable of generating an ECG similar to a single‑lead electrocardiogram. And with the Heart Rate app, you can get notifications for high and low heart rate as well as an irregular rhythm.
Measure your blood oxygen. It’s a breathtaking innovation.
The remarkable sensor and app in Apple Watch Series 9 allow you to take on‑demand readings of your blood oxygen as well as background readings, day and night.
Dream machine.
The Sleep app doesn’t just keep track of your time asleep. It shows you how much time you spent in REM, Core, or Deep sleep, as well as when you might have woken up.
Understand your cycle like never before.
Apple Watch Series 9 has an innovative sensor that tracks your temperature while you sleep, so you can see changes over time. Cycle Tracking uses this data to provide a retrospective estimate of when you likely ovulated, which can be helpful for family planning.
Log your state of mind.
In the Mindfulness app on Apple Watch, scroll through engaging visuals to help you select how you’re feeling to log your momentary emotion and daily mood. Stay consistent with notifications and complications on your watch face.
Connect
Everything at the speed of life.
Apple Watch keeps you connected to the people and things that you care about, right from your wrist. And with a cellular plan, you can do it all without your iPhone nearby.
The freedom of cellular.
Take a call from the trail. Return a text on your run. Check a notification in the garden. No phone? No problem.
Stream music and podcasts.
Apple Music gives you millions of tracks of musical motivation. You can also catch up on the latest podcasts or listen to an audiobook.
Easy money.
Pay hands-free in an instant, almost anywhere with Apple Pay. Or simply send money to a friend with Apple Cash.
Let your wrist lead you.
Apple Maps can provide turn-by-turn directions with haptic feedback. So you’ll know exactly where you’re going, without looking at your watch.
Fitness simply motivating
Whatever workout you have in mind, it’s sure to be on your wrist and ready with just a tap. See all the metrics you need to keep motivated in customizable views. And durability that makes it easy to give it all you’ve got, without sweating how your Apple Watch will hold up.
Squat. Spin. Stride.
From strength training and HIIT to Pilates and meditation, Apple Watch delivers a healthy number of ways to work out— with the metrics you most want to see.
Tougher than tough.
The front crystal, robust geometry, and flat base make Apple Watch resistant to cracking. And it’s water resistant 50 meters.
Workout Views. Take it all in. Go all out.
The display lets you see all the metrics you need, including Heart Rate Zones and customized intervals in a single view while you’re working out. Just turn the Digital Crown for metrics like Segments and Splits, Elevation, and Activity rings.
Live Activity.
Start a cycling workout from your watch and it will automatically show up as a Live Activity on your iPhone. Tap it, and it will take over the entire display, making it easier to see your metrics while on a ride.
Apple Fitness+. Supercharge your fitness and wellness.
Stay motivated with real-time metrics from Apple Watch. Choose from 12 workout types, from HIIT to Yoga, and meditations, too. Go on audio‑guided walks and runs with just your watch and Bluetooth headphones. Now with Custom Plans automatically built just for you.
Safety
Help. Easy as wearing your watch.
Whether you fall, get in a car crash, or need help in an emergency, Series 9 can call for help when you need it.
Crash Detection.
Apple Watch Series 9 is able to detect if you’re in a severe car crash. When a severe crash is detected, it can automatically connect you with emergency services, provide dispatchers with your location, and notify your emergency contacts.
Fall Detection.
Apple Watch Series 9 can detect that you’ve taken a hard fall and connect you with emergency services if you’re immobile. And it’s optimized when you are using the Workout app.
Emergency SOS.
When you make a call with Emergency SOS, your Apple Watch calls local emergency services and shares your location. Get help by pressing and holding the side button.
- Ultra Wideband availability varies by region.
- Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. Ultra Wideband availability varies by region.
- ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over.
- Irregular rhythm notification requires the latest version of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib).
- Blood Oxygen app is for wellness purposes only and not for medical use.
- The temperature sensing feature is not intended for medical use.
- Cycle Tracking app should not be used for birth control or to diagnose a health condition.
- Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for a belleStoreInc Gift Card. Trade-in value may be applied toward qualifying new device purchase or added to a belleStoreInc Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores and may vary between in-store and online trade-in. Some stores may have additional requirements. belleStoreInc or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. Restrictions and limitations may apply. belleStoreInc or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason.
- Requires Apple Watch Series 7, SE, Ultra, or later. For a list of supported countries and regions, see apple.com/watchos/feature-availability.
- Apple Watch SE has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. Apple Watch SE should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information see support.apple.com/en-us/HT205000.
- All-day battery life is based on the following use: 90 time checks, 90 notifications, 45 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 18 hours; Apple Watch SE (2nd generation) (GPS) usage includes connection to iPhone via Bluetooth during the entire 18-hour test; Apple Watch SE (2nd generation) (GPS + Cellular) usage includes a total of 4 hours of LTE connection and 14 hours of connection to iPhone via Bluetooth over the course of 18 hours. Testing conducted by Apple in August 2022 using preproduction Apple Watch SE (2nd generation) (GPS) and Apple Watch SE (2nd generation) (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
- Apple Watch Series 9 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 9 should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information see support.apple.com/en-us/HT205000.
- All-day battery life is based on the following use: 90 time checks, 90 notifications, 45 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 18 hours; Apple Watch Series 9 (GPS) usage includes connection to iPhone via Bluetooth during the entire 18-hour test; Apple Watch Series 9 (GPS + Cellular) usage includes a total of 4 hours of LTE connection and 14 hours of connection to iPhone via Bluetooth over the course of 18 hours. Battery life in Low Power Mode is based on the following use: 180 time checks, 180 notifications, 90 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 36 hours; Apple Watch Series 9 (GPS) usage includes connection to iPhone via Bluetooth during the entire 36-hour test; Apple Watch Series 9 (GPS + Cellular) usage includes on-demand LTE connection and 28 hours of connection to iPhone via Bluetooth over the course of 36 hours. Testing conducted by Apple in August 2023 using preproduction Apple Watch Series 9 (GPS) and Apple Watch Series 9 (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
- Charge times are from 0–80% and 0–100% using the included Apple Watch Magnetic Fast Charging USB-C Cable. Testing conducted by Apple in August 2023 using preproduction Apple Watch Series 9 (GPS) and Apple Watch Series 9 (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software, Apple Watch Magnetic Fast Charging USB-C Cable (Model A2515), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with region, settings, and environmental factors; actual results will vary.
- Apple Watch Ultra 2 has a water resistance rating of 100 meters under ISO standard 22810. It may be used for recreational scuba diving (with compatible third-party app from the App Store) to 40 meters and high-speed water sports. Apple Watch Ultra 2 should not be used for diving below 40 meters. Water resistance is not a permanent condition and can diminish over time. For additional information see support.apple.com/HT205000.
- All-day battery life is based on the following use: 180 time checks, 180 notifications, 90 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 36 hours; Apple Watch Ultra 2 (GPS + Cellular) usage includes a total of 8 hours of LTE connection and 28 hours of connection to iPhone via Bluetooth over the course of 36 hours. Battery life in Low Power Mode is based on the following use: 360 time checks, 360 notifications, 180 minutes of app use, and two 60-minute workouts with music playback from Apple Watch via Bluetooth, over the course of 72 hours; Apple Watch Ultra 2 (GPS + Cellular) usage includes on-demand LTE connection and 60 hours of connection to iPhone via Bluetooth over the course of 72 hours. Testing conducted by Apple in August 2023 using preproduction Apple Watch Ultra 2 (GPS + Cellular) paired with an iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
- Charge times are from 0–80% and 0–100% using the included Apple Watch Magnetic Fast Charging USB-C Cable. Testing conducted by Apple in August 2023 using preproduction Apple Watch Ultra 2 (GPS + Cellular) paired with an iPhone; all devices tested with prerelease software, Apple Watch Magnetic Fast Charging USB-C Cable (Model A2515), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with region, settings, and environmental factors; actual results will vary.
- Case and band combinations can be made within collections (Apple Watch and Apple Watch Hermès) only.
- Apple Watch Ultra 2, Apple Watch Series 9, and Apple Watch SE require iPhone Xs or later with iOS 17 or later.
