iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and Apple’s largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.

More zoom? Boom.

The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.

• 3x optical zoom on Telephoto for closer close-ups
• 6x optical zoom range across the system for more framing options than ever

Shift the focus.
Up the drama.

Presenting Cinematic mode.

Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.

The only smartphone that lets you edit the depth effect after you shoot

Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode

Cinematic mode supports Dolby Vision HDR

Customize
your camera to lock in
your look.

Introducing
Photo­graphic Styles.

Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.

• Our advanced image pipeline renders your custom style in real time

Tone Increase for brighter, more vivid colors. Decrease for stronger shadows and contrast.
Warmth Increase to enhance golden undertones. Decrease to bring in more blue undertones.

Shoot it. Cut it. Ship it.

The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision

The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.

Tons of tech behind every shot.

All in ProRes.

Smart HDR 4 optimizes each part of the scene.

Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.

Deep Fusion analyzes every pixel from multiple exposures.

For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.

A snap­shot of each cam­era.

The TrueDepth camera system is a total Pro too, with:

• Cinematic mode
• Photographic Styles
• ProRes video recording
• Dolby Vision HDR recording
• Portrait mode
• Night mode selfies
• Smart HDR 4
• Deep Fusion
• and more

No wonder your selfies look so good.

• A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone

Hello, ProMotion.

Meet the 120Hz adaptive refresh display that changes the game.

The new Super Retina XDR display with ProMotion can refresh from 10 to 120 times per second, and all kinds of frame rates in between. It intelligently ramps up when you need exceptional graphics performance, and ramps down to save power when you don’t. It even accelerates and decelerates naturally to match the speed of your finger as you scroll. You’ve never felt anything like it.

iOS 15 is optimized for ProMotion, so the things you do every day feel phenomenally fluid

Up your game.

The display’s ability to refresh up to 120Hz — combined with the amazing graphics performance of the new 5-core GPU on A15 Bionic — makes iPhone 13 Pro perfect for power gamers.

Pure. Pro. Power.

A15 Bionic is the world’s fastest smartphone chip.

iPhone 13 Pro Max has

the best battery life ever on iPhone.

No one does 5G like iPhone.

The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.

• More 5G bands for
  5G speed in more places

1. iPhone 13 Pro and iPhone 13 Pro Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
2. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced by Apple service provider. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
3. Data plan required. 5G and LTE are available in select markets and through select carriers. Speeds vary by site conditions and carrier.
4. Trade-in values will vary based on the condition, year, and configuration of your eligible trade‑in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In‑store trade‑in requires presentation of a valid photo ID (local law may require saving this information). belleStoreInc or its trade‑in partners reserve the right to refuse or limit quantity of any trade‑in transaction for any reason. ne activation with one of these national carriers: AT&T, Sprint, Verizon, or T‑Mobile. Sales tax and any applicable fees due at time of purchase. Full terms apply.

• SharePlay is coming later this fall.